ACADEMEDIA

MARCUS STRÖMBERG, CEO

FACTS

AcadeMedia is Northern Europe’s largest education company and has been listed on the Mid Cap list of the Nasdaq Stockholm exchange since 2016. AcadeMedia operated 273 preschools in Sweden, Norway and Germany in 2021, as well as 75 elementary schools and 143 upper secondary schools in Sweden. It also operates adult education schools in some 150 locations in Sweden. The operations encompass approximately 188,000 preschool children, school students and adult students.

AcadeMedia has been an associated company in the Mellby Gård portfolio since 2017, holding 21,3 percent of the capital. Mellby Gård’s representatives on the Board of Directors are Anders Bülow (Chairman) and Johan Andersson.

  • Headquarters: Stockholm
  • Sales 2021: SEK 13,948 million
  • Employees (FTE): 20,000 
  • Chairman: Anders Bülow

www.academedia.se

ACADEMEDIA’S 2021

EXPANSION – BUT NEVER AT THE EXPENSE OF QUALITY 

AcadeMedia runs preschools, primary schools, secondary schools and adult education. The pandemic was a difficult test – and the Group managed it well thanks to its well-developed digital tools and, not least, the efforts of dedicated teachers and educators. Its aim is set on growth.

There are some well-known names in the sector such as Pysslingen, Vittra, Procivitas and Eductus, which run Komvux [adult education] and SFI [Swedish for Immigrants] on behalf of local authorities. The Group had a total of 188,000 preschool children, students and adult participants in the last financial year.

“We’ve never educated more people than we do today. This demonstrates that we’re living up to the trust people place in us. Our outstanding quality, our 20,000 dedicated staff and our clear educational profiles are the key to attracting more people to our schools and programmes.”

ACTIVE IN A NUMBER OF COUNTRIES

AcadeMedia has 273 preschools accommodating 22,000 children in total. These can be found all over Sweden, as well as in Norway and Germany. Eleven new units have opened over the last year, nine of them in Germany. The pandemic has presented a major challenge to preschool activities as these are based on attendance. That said, the fact that development discussions and parent meetings have been held online has resulted in greater engagement. More parents have taken part when they were able to communicate online rather than having to travel to the preschool in person. Both parents participating has also become more common.

“Preschool activities in many countries aren’t regulated in the same way as primary and lower secondary schools. This provides opportunities for further expansion going forward, including new countries. But we’re looking at internationalisation at primary and lower secondary level, too. We can see opportunities in a number of countries.”

EMPHASIS ON DIGITAL TEACHING

AcadeMedia has primary and lower secondary schools only in Sweden to date, with 116 units and more than 26,000 students. Three new brands have been launched – Noblaskolan, Innovitaskolan and Montessori Mondial – totalling 49 units. These used to be Pysslingen schools. Name changes have come about in order to clarify the schools’ profiles. It’s vital for parents and students to know what they’re getting when they select a school, and for their expectations to be met. The pandemic had a profound impact on primary and lower secondary school activities, but well-developed digital teaching ment that schools were able to cope with the transition to temporary remote learning.

“Digital teaching was absolutely vital to upper secondary schools during the year. The 148 units accommodating almost 40,000 students were forced to teach lessons remotely for most of last year. Digital teaching and learning is continuing to be developed in partnership with Microsoft, the RISE research institute and others. Efforts are also underway to bring a number of upper secondary schools together under one roof on physical campuses. This will give more schools the opportunity to grow in pleasant locations. Campus Södermalm and Campus Vasastan in Stockholm will be completed this year. Campus Online, a digital platform where students can access all school resources such as study information, recorded lectures and timetables, is also being developed.”

GREATER DEMAND FOR ADULT EDUCATION

Adult education is AcadeMedia’s smallest field in terms of turnover, but one that engages the most participants. No fewer than 100,000 people attend vocational college, Komvux or labour market services every year. Demand for adult education skyrocketed in the wake of the pandemic outbreak in 2020 and has remained strong in 2021. Teaching has had to be provided online to a great extent, and this has been managed well thanks to experienced teachers providing remote learning and useful digital learning platforms developed over periods of many years.

“We’ve faced a lot of demanding challenges, but at the same time we’ve been able to develop our quality and expand with more schools and preschools. I’m really proud of that. The private school sector is in constant flux, but it’s clear that this is the first time so many people in Sweden have chosen independent schools. We’re aiming for continued growth both organically and through acquisitions, in Sweden and abroad. But we must never grow so rapidly as to compromise the quality of the education we offer. Quality is our raison d’être, and we must never place that in jeopardy.”

SIGNIFICANT EVENTS 2021 

A number of new education profiles in compulsory education.

Acquisition of Swedish Education Group, which runs primary schools, secondary schools and adult education under the brands Enskede Byskola, Snitz, Cybergymnasiet, Donnergymnasiet and KYH.

AcadeMedia staff made impressive efforts throughout the pandemic, which required rapid adjustments on a number of occasions.