Kappahl
About Kappahl AB
Kappahl was founded in 1953 in Gothenburg and for over 70 years it has offered affordable fashion for the many people. Today it is one of Sweden's leading fashion chains with around 355 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and England as well as online shops in most European countries. Kappahl offers a wide range for all occasions in life. At Kappahl, we are convinced that profitability and sustainability go hand in hand and the company has chosen to take responsibility for the entire value chain: design, production and distribution. Today, more than 80 percent of Kappahl's range is made from certified and/or traceable materials.
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Head Office
: Mölndal
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Chairman
: Thomas Gustafsson
Significant events 2023
Focus on two strong brands – Kappahl and Newbie.
Presented with a Market Award in the clothing and fashion category.
Investments in transformation and technology in terms of traceability, transparency, e-commerce platform and business systems.
“Our ambition is for consumers to be able to buy sustainable and affordable garments. We’ve already factored in the cost of manufacturing clothes in a way that has less of a negative impact on people and the planet. We’re now focusing on designing and offering garments that can be used even more times and thus have an even longer lifespan.”
Elisabeth Peregi
CEO, Kappahl