Mellby Gård in society


Mellby Gård has a strong commitment to many different issues and areas in society. Some of these are closer to our hearts than others, in particular issues concerning children and education. A fundamental principle of a society is that everyone has the right to a good education, and we therefore want to play our part in driving developments aimed at providing everyone with equal opportunities, both in Sweden and, to the extent we can, in countries beyond our borders as well.

Another area of interest involves the various ways we can help organisations that support women’s rights. Within the field of sports this means that we are one of the largest sponsors of FC Rosengård in Malmö, and our long-term and comprehensive commitment to Trelleborgs FF has enabled us to be a driving force in the creation of competitive activities for women’s football.

“One of the primary objectives of our philanthropic activities is that they should be a catalyst for success,” says Mellby Gård’s CEO Johan Andersson. “Our goal is to see companies progress from promising to leading. In the same way, we want to contribute to the achievement of new, ground-breaking research results, help smaller sports clubs achieve unexpected success and, most importantly, ensure that children and women in vulnerable parts of the world gain access to conditions for a better life and opportunities to fulfil their dreams.”

“We continue to support activities that are linked to Mellby Gård, our companies, and issues that are important to our family. These mainly involve entrepreneurship, research and education. We are aiming to focus on fewer but larger undertakings over time, so that we can play a more active role in the projects in which we are involved, and thus improve the conditions for their success.”



As for many other organisations, 2020 entailed challenges for Global Child Forum, but also opportunities. The organisation continued its work aimed at highlighting children’s rights and the role of companies in managing such rights.

“During the past year we transitioned to a digital way of working, and we delivered our global forums for 2020 through a series of online ActionLabs in the autumn, which provided companies with insights and tools for how best to promote children’s rights and manage related risks in their operations and supply chains,” says Cajsa Wiking, Secretary General of Global Child Forum.

Global Child Forum also produced a new guide with focus on children’s participation in decision-making processes and completed its regional benchmark, The State of Children’s Rights and Business in Southeast Asia 2020. It is hoped that these insights will drive change in the region, especially at a time when Southeast Asia is experiencing the economic effects of COVID-19, which affect the most vulnerable children.

In the future the organisation intends to launch a new digital tool, “The Magnifier”, with the aim of helping companies to better understand how their activities affect children, and how children affect their activities. An evaluation of almost 800 companies is also being performed for the upcoming global benchmark, which is due for release during 2021.

“At Global Child Forum we are a small team with a big vision, and to be able to carry out this work we are reliant on the insights and generosity of a core group of engaged partners who share our vision, such as Mellby Gård. The pandemic has made it more important than ever to work together to discuss the challenges faced by children throughout the world. Businesses can play an important role when it comes to building a better future and managing these issues,” says Cajsa Wiking.

Mellby Gård’s CEO Johan Andersson is a member of Global Child Forum’s Partner Advisory Board.


The Lärargalan Foundation works to enhance the profile of teachers and is a resource for Sweden’s teachers through further education, networking, influencing public opinion, contact with the country’s students and links to the business community.

The Lärargalan Foundation highlights the important work being done by all of Sweden’s teachers and the many success stories that exist at Swedish schools. A key aspect of Lärargalan is the opportunity for students to participate, influence and voice their opinions. Students are able to highlight the efforts of their accomplished teachers, which creates role models within the profession as a source of inspiration for society.

“Many people associate Lärargalan with our awards and our gala banquet, but we are much more than this,” says Beata Kull, founder of the Lärargalan Foundation. “We work all year round with activities aimed at supporting accomplished teachers and spreading their knowledge. Through our engagement and passion, we want to inspire people and spread knowledge to provide our teachers with the best possible resources for the creation of worldclass education.”

This year’s award winners were presented on the programme Lärargalan 2020, which was broadcast on SVT2 on 22 November and can be viewed on UR Play.

“In 2020, the PR surrounding Lärargalan had a value of around SEK 15 million in the form of articles and news clips about Sweden’s best teachers. The opportunity for teachers to appear on SVT in prime time and receive their awards from H.R.H. Prince Daniel, Christer Fuglesang, Mark Levengood, Anna Ekström and Jan Carlzon generates a sense of professional pride and creates an even more positive image of teaching as a profession.”

The results show that an increasing number of people are applying for teacher education programmes and, for the first time in a long time, there has been a decrease in the percentage of upper secondary school students who are losing their study grant due to truancy or other unauthorised absence. Students become more motivated at school when they are given an opportunity to make their voices heard in relation to their own education, and to highlight the efforts and endeavours of their accomplished teachers.

“Mellby Gård makes it possible for us to continue the work and activities performed through Lärargalan. It means so much to be able to continue the work aimed at creating the best possible education in the country through the efforts of our accomplished teachers,” says Beata Kull.


Project Playground aims to improve opportunities in life for children and young people in vulnerable situations by offering them meaningful recreational activities. The vision is a safe world where all children and young people grow up with belief in the future and the opportunity to create a positive future.

The activities in South Africa and Sweden provide empowering and stimulating activities aimed at enabling children to build a positive future. By linking various support programmes with activities within sport, culture and social activity, Project Playground supports the personal and social development of children and young people. The organisation was founded in 2010 by Princess Sofia and Frida Vesterberg, and currently conducts activities in socio-economically vulnerable areas of Cape Town in South Africa and in Stockholm.

Project Playground’s guiding principle: Meaningful recreational activities build self-esteem, ambition and the power to act – tools that enable children and young people to positively impact their own lives. Only when people care about their own lives and can see a bright future ahead are they able to break down negative patterns and problems of exclusion. This has flow-on effects for the whole of society.

“In many cases, growing up in exclusion means that gang criminality, the drug trade, trafficking etc. are the only means for individuals to support themselves. This also means that exclusion is often a problem that is passed on from generation to generation. To break this pattern of exclusion it is necessary to implement holistic measures. Children need to be stimulated and empowered based on their own needs in order to be able to learn and use new knowledge. Project Playground provides various forms of empowering activities and measures aimed at enabling children and young people to develop into independent and engaged members of society,” says Cecilia Bergling Nauclér, Secretary General of the Project Playground Foundation.

“Exclusion is a global issue. If we don’t break down the negative cycle of exclusion, we reduce our possibilities of creating a sustainable world. Project Playground therefore wants to establish activities in more countries and cities, ideally in collaboration with other civil society organisations, so that we can reach as many children and young people in exclusion as possible. Our aim is to create a sustainable future for all children and young people,” says Cecilia Bergling Nauclér.


Only when all children are able to fulfil their potential will Sweden be able to do the same. Teach for Sweden recruits and educates academics to become teachers at secondary schools with major needs, and Teach for Sweden exists in two of three areas defined as particularly vulnerable.

Although large parts of 2020 were characterised by the impact of the pandemic, all activities in Teach for Sweden continued during the year, and 29,000 students were taught by teachers from Teach for Sweden.

At present, the educational background of a child’s parents is the most decisive factor in relation to the success of children at school. At the same time, there is an acute shortage of teachers, and almost a third of all teachers lack formal teaching qualifications, in particular in the schools where the needs are greatest. In 2020, 16,500 children in Sweden left the ninth grade without eligibility to study at upper secondary school.

By 2033, there is expected to be a shortage of 45,000 qualified teachers. In order to achieve a fair school system, there is a need for many accomplished and qualified teachers with requisite subject knowledge who believe in the ability of every child. Teach for Sweden recruits academics to a two-year leadership programme where they study for their teacher qualifications while also working at a secondary school.

“During our eight years of operation, we have supplied 330 new teachers and have contributed to a fairer and more equal school system. A school system where the success of children is not limited by the educational background of their parents or the particular school they attend,” says Ida Karlberg Gidlund, CEO of Teach for Sweden.

“Knowledge is power, and we have worked hard to provide all children and young people with access to such power. Almost a third of all teachers in Sweden lack formal teaching qualifications, yet the teacher is the factor in the school environment with the greatest impact on students’ results. Swedish trade and industry is dependent on a good supply of skills and knowledge, and a wellfunctioning education system.”

“Mellby Gård’s support has been significant and has helped us to make a difference for an increasing number of young people. Teach for Sweden wants to provide all young people with knowledge and thus a belief in the future. Mellby Gård’s objective to take companies from promising to leading goes hand-in-hand with Teach for Sweden’s work aimed at leading the development of knowledge and learning,” says Ida Karlberg Gidlund.



Wictor Petersson is Sweden’s best male shot putter and is currently ranked among the top 20 shot putters in the world. He turns 23 this year, and his major long-term goal is to qualify for and perform well at the Olympic Games in Paris in 2024.

Wictor is originally from Sösdala but has lived in Malmö for a number of years, having moved there at the age of 16 to study at the upper secondary school for elite athletes. He is now pursuing his career as a shot putter and is training on a full-time basis, which means ten sessions a week.

“The first session, in the morning, lasts for one to two hours, while the evening session is two hours long. In the morning I do my weight training, for example squats and bench press and so on, and in the evening I focus on my technique training as well as strength exercises, jumps and work with a medicine ball. I am a member of MAI, and I train at Atleticum with my trainer Staffan Jönsson, who has been with me since I was 13, at which time I commuted to Malmö from Sösdala. I also have a mentor, Mike Maynard, in the USA.”

Wictor’s personal best is 21.15 metres, and naturally the length he can put the shot is important, although it is not what he is primarily focusing on at the moment, even though he says that he is aiming to achieve 22 metres this year.

“The most important thing for me this year is qualifying for the final at the Tokyo Olympics this summer, after which my major long-term goal is the Olympic Games in Paris in 2024. They usually say that a shot putter is at his peak when he is 26-28 years old, and I will be 26 in 2024. I’m aiming to win a medal in Paris – that’s my major career goal. For me the Olympics are more important than the World Championships.”

Wictor first contacted Mellby Gård’s CEO after noticing that a number of other sports clubs in his home region were being supported by Mellby Gård.

“I knew that Mellby Gård had links to Sösdala, which is where I come from and grew up. I saw that Mellby Gård sponsored the local football teams, and we discussed my situation within the family and decided that it would be interesting to contact them. So I sent an email to Johan Andersson and was invited to attend a meeting, and the vibes were positive from the very beginning!”

“The collaboration with Mellby Gård means everything to me at the moment. It enables me to focus on what I want, in other words, to continue developing my career as a shot putter, while still being able to pay my rent and buy food and so on. Mellby Gård are really involved in my career, they care about my progress and regularly ask how things are going. I’m extremely grateful for their support!”


“Our vision is for everyone to have the same opportunity to believe in their dreams, both on the football field and in other spheres. This is why we at FC Rosengård allocate just as many resources to our social activities as we do to our football. We have two equally important legs to stand on; one involves the sporting side of things, and one has to do with social development,” says FC Rosengård’s Club Director Jenny Damgaard.

The club currently has more than 700 active children, girls as well as boys, with continual training sessions at Malmö IP and Rosengårds IP. The women’s first team is the engine that drives the activities, and the club also has a reserve team for women, a men’s team and a youth organisation of comprehensive scope and breadth for both girls and boys. Furthermore, the club also has a futsal team in division 1. The club’s social activities are wide-ranging and very successful, including Boost by FC Rosengård, with 37 full-time employees who continually strive to help 300 young people find self-sufficient work or studies. As these young people disappear to pursue their careers, new participants are brought into the programme so that there are always 300 young people involved in the initiative.

“We have been working with a programme called Football for Life since 2008. It has to do with creating change in a patriarchal province of South Africa, where girls aren’t really able to play football. The aim of our involvement is to get these girls to believe in their dreams. In the autumn we also received support from City of Malmö to build up a Swedish version of Football for Life. We are also facing similar challenges here in Sweden. It is a challenge to get young girls to play football, and one of the reasons for this is that too many of the trainers and leaders are men, which is not viewed positively by parents. We received support from the Committee for Recreational Activities in Malmö, and we are now training 30 young girls to become leaders within our activities and for clubs in general in Malmö – the overall aim is to create conditions for even more girls to play football.”

“Another activity is Hattrick by FC Rosengård, which is a knowledge project where we collaborate with 17 clubs and associations throughout Skåne. The aim of this project is partly to inspire girls throughout the whole of Skåne to continue playing football, and partly to share the knowledge we have developed through the years within areas such as the relationship between training and menstruation, nutrition and inclusive sport.”

“Mellby Gård is one of our largest and most important partners, not least because they are interested in the club’s overall impact and view this as an important aspect. In other words, it not only concerns our football-related activities, but also our initiatives in other spheres of society. Mellby Gård receives coverage in connection with the women’s first team and the stadium, which is a way of highlighting the importance of equality in sponsorship and in sports. Furthermore, we receive an opportunity to collaborate with other organisations supported by Mellby Gård, which can contribute to very positive developments and the creation of change for the better,” says Jenny Damgaard.


Trelleborgs FF is a club with a clear vision – it wants to be a football club for everyone. The club currently has teams for men and women as well as boys and girls in various age groups. In total, Trelleborgs FF has involvement from 600 children and young people and almost 100 leaders. It is important to ensure that these young people continue their involvement with clubs and associations for as long as possible.

“We want to make football available to everyone, and to spread values that match our own, which are based on the principles of trustworthiness, humility, fellowship, openness and respect for the equal worth of all people. Through the project “TFF – a force in society”, we undertake a range of activities, primarily with focus on schools, the labour market and encouraging more young people to live active lives. During 2020 we also carried out one-off initiatives such as raising funds for women’s shelters and visiting retirement homes,” says TFF’s Club Director Mattias Kronvall.

In the spring of 2020, Trelleborgs FF and Motivationslyftet by Star for Life started a unique collaboration project entitled “Motivation SPORT Boost for Young Athletes”. This collaboration project is the first of its kind in Sweden and aims to increase the level of interest in physical exercise, prevent mental illness and increase the level of motivation for school work among Trelleborgs FF’s youth players.

“The collaboration with Mellby Gård has been ongoing for many years and is a long-term initiative. It is a fantastic collaboration with an excellent dialogue concerning how we, together, can make TFF a better club. Mellby Gård has a tremendous level of understanding and experience in relation to the issues and challenges faced by a club like ours, and they have been an extremely important partner in the work aimed at initiating and developing our successful investment in women’s football,” says Mattias Kronvall.

“I hope that we can continue to work together with Mellby Gård to develop our collaboration still further in the future, not least in terms of creating and developing relationships with other partners. We look forward to a continuation of our excellent close dialogue, and the opportunities this provides for us to utilise and benefit from the skills and knowledge possessed by Mellby Gård. In addition to the work in our Advisory Board, this primarily concerns issues of strategic importance for the club, such as the development of our Vångavallen stadium.”



Since it began in 1994, the Swedish Entrepreneurship Forum has worked to create conditions for growth, innovation and social development in Sweden. The foundation makes up-to-date research available to decision-makers within the private and public sector as well as the political sphere. In a current project, the aim is to break down the problem of exclusion in Sweden.

The Swedish Entrepreneurship Forum is an independent research foundation with the primary assignment of initiating, conducting and communicating policy-relevant research, with the aim of ensuring that decision-makers and influencers are able to obtain the latest research-based knowledge with regard to entrepreneurship, innovation, business dynamics and growth.

At the end of 2019, the Swedish Entrepreneurship Forum launched the “Integration Sweden” project with the aim of studying how the problem of exclusion in the country can be broken down and transformed into a better economic integration of foreign-born individuals. The background to this project included a Sifo study, which showed that confidence in Swedish integration policy was low, coupled with a perception that Swedish politicians are incapable of dealing with the problems at hand. The project was carried out during 2020 and resulted in a final report and four sub-reports that highlight areas such as self-sufficiency, economic integration and solo entrepreneurship. The final report contains a presentation of an integration policy reform programme that includes 27 policy proposals divided into five main areas of focus. These proposals cover everything from labour market, education, housing and business policy to the non-profit sector.

“Through this project, we propose new ways of breaking down the economic exclusion, which otherwise runs the risk of leading to an inhumane situation with lifelong dependency on government grants and allowances, and a state of permanent exclusion for many foreign-born individuals. Mellby Gård is a member of the project’s steering committee, and without the social engagement of these entrepreneurs, this project would not have been possible,” says Johan Eklund, Managing Director of Swedish Entrepreneurship Forum, Professor at BTH and JIBS, and author in the report series.


For more than 40 years, Junior Achievement Sweden has provided upper secondary school students with the opportunity to practise and develop their creativity and entrepreneurship. In recent years the organisation’s digital education format has developed at pace, and it is now also possible for slightly younger students to explore the role of companies in society.

Junior Achievement Sweden is a politically independent, nonprofit educational organisation that provides children and young people with opportunities to try their hand at entrepreneurship. This is achieved through teaching materials, teacher guides, further education programmes, scholarship opportunities, international exchange programmes and inspirational activities for teachers, students and school administrators. The organisation is present throughout the whole of Sweden, with a national office and 24 regional associations. Almost half a million upper secondary school students have been educated in entrepreneurship since 1980 through the JA Company Programme, and activities and teaching materials have also been available for elementary schools since 2010.

During their year as a participant in the JA Company Programme, the upper secondary school students are given the chance to experience many of the key aspects associated with starting and running, as well as winding up, a company. One of the highlights is the opportunity to present their business at one of Junior Achievement Sweden’s regional exhibitions, where the students also have the chance to take their ideas and companies all the way to the Swedish Championships in Junior Achievement. The coronavirus pandemic could have put a halt to the organisation’s educational activities, exhibitions and competitions, but instead it simply motivated Junior Achievement Sweden to transition to a digital format.

“During 2020 our focus was on continuing to support students and teachers in their work with entrepreneurship in schools, despite the coronavirus pandemic and periods of remote schooling. We continued to expand our range of digital materials, and students in the JA Company Programme were able to undertake their year of participation despite the transition to digital activities. The Swedish Championships in Junior Achievement were also held in May as a digital event,” says Cecilia Nykvist, CEO of Junior Achievement Sweden, and continues:

“Considering the effects of the pandemic, which we have already seen and will continue to see for the foreseeable future, it is of the utmost importance to ensure that more students are given the opportunity to try their hand at entrepreneurship within the framework of their school studies. The Swedish economy and business community is reliant on the existence of more entrepreneurs. We are therefore delighted to receive Mellby Gård’s engagement and investment in our activities. This support makes a real difference, both for the individuals involved and for society as a whole.”



The Royal Swedish Academy of Engineering Sciences (IVA) was founded in 1919 and is a meeting place that continues to build bridges between the business community, academia and policy makers, with a clear vision of contributing to society’s development. With more than 100 years of experience of knowledge sharing, it is an experienced Academy that is now focusing on resolving some of the greatest challenges of our time.

IVA is an expert body that is independent of individual interests, ideologies and party politics. IVA is funded via contributions from companies and project and government grants. Each year the Academy arranges a series of projects and open seminars throughout Sweden. IVA has almost 1,300 elected Fellows consisting of engineers, economists, researchers, entrepreneurs and leaders from the business community and the public sector. A common characteristic for all IVA Fellows is their engagement based on experience and expertise, and their desire to share their knowledge and insights.

2019 was a highlight for the Academy, for several reasons. IVA celebrated its 100 year anniversary and planned for the future by adopting a new strategy that describes the Academy’s views on how it can continue to contribute to the development of a sustainable and competitive society and the creation of a better world. The Academy’s work is primarily conducted within four focus areas, which have been identified as the cornerstones of Sweden’s development: Industry and Enterprise of the Future, Climate-Resources-Energy, World-Class Knowledge and People- Technology-Society.

As part of its 100 year celebrations, the Academy also established a special anniversary fund that raised SEK 300 million through contributions from foundations, companies and private individuals. These funds are earmarked for initiatives aimed at developing the Swedish school system and stimulating entrepreneurs and entrepreneurship.

“Promoting and encouraging entrepreneurship is an undertaking that is close to Mellby Gård’s heart. IVA is a clear example of how the exchange of knowledge across generations can contribute to the development of a stronger and more innovative society,” says Mellby Gård’s CEO Johan Andersson.


The Swedish Brain Foundation is Sweden’s largest fund-raising organisation in the area of the brain and has, since 1994, funded research and information about the brain as a whole – healthy and stricken brains alike. Through a new initiative the organisation is now increasing its focus on diagnoses among children and young people.

The Swedish Brain Foundation has two main assignments. One is to support research about the brain and its diseases, injuries and disabilities, which the organisation does in the form of post-doctoral scholarships and research grants. The other assignment – the social assignment – involves passing on researchers’ insights and knowledge to individuals and society through knowledge, advice and support, reducing stigma and exclusion, inspiring people to make lifestyle changes, and working to achieve systematic changes in society for improved education and healthcare.

During 2020, the Swedish Brain Foundation provided support to around 90 new and existing research projects. This made it possible for researchers to continue their important work aimed at finding causes and treatments for diseases such as addiction, depression, stroke, Parkinson’s, ALS and Alzheimer’s. Part of the support went to projects with particular focus on the younger brain. Even though one child out of every ten born in Sweden has some form of brain diagnosis, it is still a common misconception that only elderly people suffer from brain disease and brain abnormalities. Consequently, during the past year, the Swedish Brain Foundation focused on the “Children’s Brain Foundation” – an initiative with particular focus on increasing the level of knowledge about the brain in relation to children and young people, reducing feelings of shame and improving the quality of life for young people who suffer from brain disease.

Meanwhile, at Karolinska Institutet, a long-standing project continued with a focus on Horton’s disease, otherwise known as cluster headache – a very painful type of headache that currently affects the lives of 5,000 – 10,000 individuals in Sweden. The cause of this disease is still unknown, and researchers are searching for explanations through genome research. The long-term aim is to be able to create opportunities for better treatments and, in the best of cases, find a cure.

“The support from Mellby Gård has meant that, in the space of just a few years, the research group has been able to build up and study one of the world’s largest biobanks with biological material and data from Horton patients and healthy test subjects. This biobank provides us with fantastic possibilities to be able to answer the many questions that exist with regard to what causes cluster headaches, how we can relieve the symptoms and, in a best case scenario, how we can cure the disease. Mellby Gård has supported the project for many years, and this provides very good continuity in the research and contributes greatly to its success,” says Anna Hemlin, Secretary General of the Swedish Brain Foundation.


SNS brings together engaged individuals from the worlds of business, politics, public administration and research for dialogue on key societal issues. In addition to being a meeting place characterised by independent, in-depth, scientific and open dialogue, SNS also runs an executive training programme and a research programme that publishes around 25 reports each year.

During a typical year, SNS arranges around 70 meetings concerning key societal issues, as well as major conferences and smaller round-table discussions. The coronavirus pandemic could have put a halt to such activities, but instead it became a source of more topics of discussion and new formats. At an early stage of the pandemic, SNS initiated a series of digital meetings about coronavirus, with the aim of highlighting how the crisis impacts everything from people’s health to the national economy. Almost 20 meetings on this theme were arranged during 2020 alone.

The past year also saw a continuation of SNS’ work in relation to climate issues. A digital conference on the theme of climate change, with participation in digital sessions by world-leading researchers in this field, became an engine for the identification of new ideas and solutions. The SNS research programme also published the report “SNS Economic Policy Council Report 2020: Swedish Policy for Global Climate”, which provides proposals and recommendations for how policy should be formulated to slow and eventually stop climate change. The team behind the report consists of nine researchers with wide-ranging backgrounds in economics, law, natural science and engineering.

At the same time, SNS continued its comprehensive research project regarding the Swedish taxation system. The background to this research is the change that has occurred in the Swedish economy in recent years, driven by globalisation and technological development. Through this project, which stretches from 2019– 2022, SNS wants to examine the impact this change has had on the Swedish tax system’s effectiveness and redistribution function. Mellby Gård is one of 25 members of the project’s reference group, and through our involvement we want to contribute to a fact-based debate on taxation in Sweden.